The Best Makeup Trends for the Upcoming Season
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As a makeup artist, one of the things I love most about working in the beauty industry is how quickly trends evolve. Each season brings new styles, colors, and techniques, and the upcoming season is no exception. Whether you're someone who loves to follow every new trend or you're simply looking for fresh inspiration, the upcoming season is bringing exciting and creative makeup looks that you can easily incorporate into your routine. From bold lips to glowing skin, here’s a rundown of the best makeup trends you can expect to see this season—and how to make them work for you.
Glowy, Healthy Skin
One trend that is continuing to dominate the beauty scene is the emphasis on fresh, dewy, and glowing skin. In recent years, makeup has moved away from matte, full-coverage foundations in favor of more natural, skin-like finishes. This trend will remain strong as we head into the next season. The focus is on achieving that “lit-from-within” glow, with skin that looks radiant and healthy rather than overly perfected.
To achieve this look, swap out heavy foundations for a lighter, buildable coverage or even a tinted moisturizer. Hydrating primers are your best friend here—look for formulas that smooth the skin while adding a luminous finish. Cream blushes and highlighters will also be your go-to products for enhancing your natural radiance. Apply a cream highlighter to the high points of your face, such as the cheekbones, brow bone, and down the bridge of the nose, for a soft and glowing finish. Keep the rest of your makeup minimal to let your skin take center stage.
Bold, Statement Lips
While soft, natural makeup has been a major trend for the past few seasons, bold lips are making a comeback with a vengeance. The upcoming season is all about statement lips in bright, vivid shades, from classic reds to deep, dramatic purples and even unexpected pops of neon.
To make the bold lip trend work, keep the rest of your makeup understated. Opt for neutral eyeshadows, light blush, and soft brows to let your lips stand out. Whether you choose a matte liquid lipstick for a more long-lasting effect or a creamy formula for a glossy, hydrated finish, a bold lip can instantly elevate your look. This is an easy trend to experiment with, as you can switch between a bold red for daytime or a deep plum for evening events.
Graphic Eyeliner
Graphic eyeliner is another trend that is gaining traction this season. This look is all about creative, artistic eyeliner shapes that go beyond the classic cat eye. From double winged eyeliner to floating lines above the crease, graphic eyeliner adds a playful and dramatic flair to your makeup.
To pull off this trend, opt for liquid or gel eyeliner, as these formulas are best for precision and bold lines. Start with a simple geometric shape, such as a straight line or triangle, and gradually experiment with different angles and placements. If you’re new to the trend, keep the graphic eyeliner simple by using it on the top lash line only, or experiment with a colored eyeliner for a fun pop of color. This trend allows for plenty of creativity, and the best part is that it doesn’t require much more than a few minutes and some eyeliner to achieve.
Colored Mascara
Colored mascara is making a huge comeback this season, adding a fun twist to the classic black mascara. From electric blues to bright pinks and rich purples, colored mascara is the perfect way to make your eyes pop without the need for bold eyeshadows or liners. This trend is ideal for those who want to add some excitement to their makeup without going too over the top.
When wearing colored mascara, keep the rest of your eye makeup simple so that the mascara remains the focal point. A light wash of neutral eyeshadow and a thin line of black eyeliner will allow the colored mascara to shine. Try pairing a vibrant mascara with a minimal lip for a chic, modern look, or experiment with different colored mascaras to create a personalized eye-catching effect.
Soft Smoky Eyes
The smoky eye is always in style, but this season’s take on the classic smoky eye is softer and more wearable. Instead of harsh, dark shadows, the focus is on blending softer, neutral tones, like browns, taupes, and soft plums, to create a sultry, smoldering effect. This softer smoky eye works well for both day and night, offering versatility and a universally flattering look.
To master this look, use matte or satin eyeshadows for a more natural finish. Start by applying a light shade over the eyelid, then build up the depth in the crease with a darker tone. Softly smudge the liner along the lash line to keep the look romantic and smoky, and finish with a coat of mascara. This trend is perfect for anyone who wants to wear a smoky eye without feeling like it’s too intense or dramatic.
Neon Accents
If you’re looking for a bold and adventurous trend to try this season, neon makeup is back in full force. From neon eyeliner to bold eyeshadow shades, neon accents are a fun way to add some flair to your makeup routine. Whether it's a swipe of bright green eyeliner or a pop of neon pink eyeshadow, this trend allows you to experiment with bold color in a way that's playful and daring.
To incorporate neon into your makeup, start with a small accent, like neon eyeliner on the lower lash line or a thin line above the crease. If you're feeling more adventurous, you can go for a full neon eyeshadow look or experiment with colored mascara. Keep the rest of your makeup minimal and neutral to allow the neon to stand out.
Feathery, Fluffy Brows
Full, feathery brows are having a moment, and this season, they’re only getting more popular. Gone are the days of overly sculpted, perfectly shaped brows. Instead, the trend is all about brows that look natural, with a soft, feathery texture that complements your face shape.
To achieve this look, start by brushing your brows upward with a spoolie brush, and then fill in any sparse areas with a brow pencil or powder that matches your natural brow color. Use a clear brow gel to set your brows in place and give them a natural, fluffy appearance. If you want to add a bit more drama, try a tinted brow gel for extra volume and definition.
The makeup trends for the upcoming season are all about embracing creativity, boldness, and individuality. From glowing skin to bold lips, graphic eyeliner, and neon accents, there are so many exciting trends to try. Whether you’re into soft, natural looks or love experimenting with bold color, these trends offer something for everyone. The key to making them work for you is to keep experimenting and having fun with your makeup—after all, beauty is all about expressing yourself and feeling confident in your own skin. So, get ready to embrace these trends and let your creativity shine!
Glowy, Healthy Skin
One trend that is continuing to dominate the beauty scene is the emphasis on fresh, dewy, and glowing skin. In recent years, makeup has moved away from matte, full-coverage foundations in favor of more natural, skin-like finishes. This trend will remain strong as we head into the next season. The focus is on achieving that “lit-from-within” glow, with skin that looks radiant and healthy rather than overly perfected.
To achieve this look, swap out heavy foundations for a lighter, buildable coverage or even a tinted moisturizer. Hydrating primers are your best friend here—look for formulas that smooth the skin while adding a luminous finish. Cream blushes and highlighters will also be your go-to products for enhancing your natural radiance. Apply a cream highlighter to the high points of your face, such as the cheekbones, brow bone, and down the bridge of the nose, for a soft and glowing finish. Keep the rest of your makeup minimal to let your skin take center stage.
Bold, Statement Lips
While soft, natural makeup has been a major trend for the past few seasons, bold lips are making a comeback with a vengeance. The upcoming season is all about statement lips in bright, vivid shades, from classic reds to deep, dramatic purples and even unexpected pops of neon.
To make the bold lip trend work, keep the rest of your makeup understated. Opt for neutral eyeshadows, light blush, and soft brows to let your lips stand out. Whether you choose a matte liquid lipstick for a more long-lasting effect or a creamy formula for a glossy, hydrated finish, a bold lip can instantly elevate your look. This is an easy trend to experiment with, as you can switch between a bold red for daytime or a deep plum for evening events.
Graphic Eyeliner
Graphic eyeliner is another trend that is gaining traction this season. This look is all about creative, artistic eyeliner shapes that go beyond the classic cat eye. From double winged eyeliner to floating lines above the crease, graphic eyeliner adds a playful and dramatic flair to your makeup.
To pull off this trend, opt for liquid or gel eyeliner, as these formulas are best for precision and bold lines. Start with a simple geometric shape, such as a straight line or triangle, and gradually experiment with different angles and placements. If you’re new to the trend, keep the graphic eyeliner simple by using it on the top lash line only, or experiment with a colored eyeliner for a fun pop of color. This trend allows for plenty of creativity, and the best part is that it doesn’t require much more than a few minutes and some eyeliner to achieve.
Colored Mascara
Colored mascara is making a huge comeback this season, adding a fun twist to the classic black mascara. From electric blues to bright pinks and rich purples, colored mascara is the perfect way to make your eyes pop without the need for bold eyeshadows or liners. This trend is ideal for those who want to add some excitement to their makeup without going too over the top.
When wearing colored mascara, keep the rest of your eye makeup simple so that the mascara remains the focal point. A light wash of neutral eyeshadow and a thin line of black eyeliner will allow the colored mascara to shine. Try pairing a vibrant mascara with a minimal lip for a chic, modern look, or experiment with different colored mascaras to create a personalized eye-catching effect.
Soft Smoky Eyes
The smoky eye is always in style, but this season’s take on the classic smoky eye is softer and more wearable. Instead of harsh, dark shadows, the focus is on blending softer, neutral tones, like browns, taupes, and soft plums, to create a sultry, smoldering effect. This softer smoky eye works well for both day and night, offering versatility and a universally flattering look.
To master this look, use matte or satin eyeshadows for a more natural finish. Start by applying a light shade over the eyelid, then build up the depth in the crease with a darker tone. Softly smudge the liner along the lash line to keep the look romantic and smoky, and finish with a coat of mascara. This trend is perfect for anyone who wants to wear a smoky eye without feeling like it’s too intense or dramatic.
Neon Accents
If you’re looking for a bold and adventurous trend to try this season, neon makeup is back in full force. From neon eyeliner to bold eyeshadow shades, neon accents are a fun way to add some flair to your makeup routine. Whether it's a swipe of bright green eyeliner or a pop of neon pink eyeshadow, this trend allows you to experiment with bold color in a way that's playful and daring.
To incorporate neon into your makeup, start with a small accent, like neon eyeliner on the lower lash line or a thin line above the crease. If you're feeling more adventurous, you can go for a full neon eyeshadow look or experiment with colored mascara. Keep the rest of your makeup minimal and neutral to allow the neon to stand out.
Feathery, Fluffy Brows
Full, feathery brows are having a moment, and this season, they’re only getting more popular. Gone are the days of overly sculpted, perfectly shaped brows. Instead, the trend is all about brows that look natural, with a soft, feathery texture that complements your face shape.
To achieve this look, start by brushing your brows upward with a spoolie brush, and then fill in any sparse areas with a brow pencil or powder that matches your natural brow color. Use a clear brow gel to set your brows in place and give them a natural, fluffy appearance. If you want to add a bit more drama, try a tinted brow gel for extra volume and definition.
The makeup trends for the upcoming season are all about embracing creativity, boldness, and individuality. From glowing skin to bold lips, graphic eyeliner, and neon accents, there are so many exciting trends to try. Whether you’re into soft, natural looks or love experimenting with bold color, these trends offer something for everyone. The key to making them work for you is to keep experimenting and having fun with your makeup—after all, beauty is all about expressing yourself and feeling confident in your own skin. So, get ready to embrace these trends and let your creativity shine!